We all love reality TV. Whether you want to admit it or not, there is a reality show out there that you either are obsessed with or you just secretly love.
I for one, love reality TV, and already have which shows I want to be on planned out. (Amazing Race being at the top of my list)
With reality TV being the hype now, it’s no surprise that PR practitioners have jumped on the van wagon.
In the article, PR and Reality TV: High Anxiety, Higher Brand recognition talked about how different firms react to this reality. The article talks primarily about how the CEO of 1-800-Flowers went on the new and popular show Undercover Boss. The idea of the show is to place high-profile members of firms at the lower level of their company for a few days, and see what happens. Yanique Woodall, VP of enterprise PR for the company was the one to take on the task.
Woodall had no idea what was going to happen but he took a chance. He weighed out the pros and cons and decided to take on the show. Luckily it went well and he believes his goal in performing the show: to gain customer service relations and trust, was achieved.
Click here to watch the 1-800-Flowers episode of Undercover Boss.
I like the show “Undercover Boss.” I think it is a good show for companies to do if they want to get their name out there or make their company even bigger. It also lets the people know that the people that are high up in the company care about their company’s well-being. I have missed a lot of the episodes but I did get to see the one about the White Castle executive who went undercover and I thought it was a good episode. I would like to see more than one season of this show. Companies can learn a lot from this show or possibly go on the show.
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