I am 21 years old, in college, out of the house… but the truth is, even though my mother is 2oo miles away in Atlanta, I still hear her voice in my head when I am trying to make the simplest of decisons. “Don’t eat that.” “Clean up behind yourself.” Blah, blah, blah. And even though she isn’t here, I do it.
I know that I am not the only one who does this. That’s why when I found this blog: Micky D’s and Moms- The Three “R”s of blogger Relations, I was glad to hear that I was not alone.
This article talked about how ifluential are mom’s are in life, and how that influence is now moving to the web- blogs to be exact. With that being said, three main goals for McDonald’s is to use “social media to build the business, manage customer problems, and beef up outreach to target groups such as mommy bloggers.”
In order to reach this mommy blogger euphoria- they must meet the three “R”s of blogger relations:
Research: Any brand or PR firm that wants to get in-front of the momosphere needs to find the right moms first – picking at random won’t cut it with the mamas.
Respect: Well, who wouldn’t respect a mom to begin with? But as a rule, treat bloggers with as much respect as journalists.
Relationships: Possibly the biggest theme of the session – building relationships with bloggers is key. Without any sort of relationship, the blogger has no reason to listen to your pitch or even your brand.
These three R’s should be kept in mind whenever trying to build a relationship with mommy bloggers.