McDonalds has always been a popular fast food chain and has always had catchy slogans and ways to reel people into eating at their restraunts. The famous “I’m Lovin’ It” is known around the world. I assume since there has been a drop in our economy lately people are turning to cheaper outlets for their food. This then causes greater competition among chains like McDonalds and Burger King. Because of this competition these chains are trying to out do each other by upping their marketing strategies and trying to make their foods more attractive. Commercials like McDonald’s new “Proud Daddy Bear” is a prime example.
Burger King also tried a different strategy and even included McDonalds in its commercial.